Functional textile products not only play an important role in health care, safety protection, environmental protection, infrastructure construction and other livelihood industries, but also play an important role in national strategic security such as aerospace, national defense and military industry. The development and application of functional textile products have become the general trend of China's textile and garment industry.
Recently, keqiao Daily fashion -- fashion exchange activity "functional product development and innovative application of actual combat class" in China Textile City international fabric procurement center. The three fabric product development experts shared the theme around the market trend of functional products, product design and material application, helping textile city enterprises to clarify the development direction of functional fabric products and the innovative way to increase the added value of products.
Read the fashion trends and focus on eco-friendly fibers
Nearly 60 representatives from shaoxing Daanyan Textile Co., LTD., Shaoxing Jujia Textile Co., LTD., Shaoxing Fengwang Textile Co., LTD., Shaoxing Dianyun Textile Co., LTD., Shaoxing Keming Textile Co., LTD., and other enterprises attended the event.
Zhang Man, project manager of science and Technology Information Department of China Textile Information Center, interprets the new trend of market popularity through detailed analysis of the current mainstream consumer demand and clothing brand trend in the report "Analysis of functional Textile Development Direction", helping enterprises to catch the hot fashion trend and consumer demand trend. Based on the excellent product development cases of China International Fabric Design Competition, she also proposed the hot development directions of functional textiles such as antibacterial, cooling, sun protection, moisture absorption and quick drying.
Guan Dengfeng, technical director of Wuxi Red Bean Sports Technology Co., LTD., analyzed the key technologies of functional sports fabrics from the four dimensions of biological basis, cooling function, far-infrared function and plant dyeing in his report "New Functional Fabric Sports Series Sharing". At the same time, he took the innovative highlights of red bean sports products as an example to elaborate the cutting-edge design concept and diversified functional applications of the products, providing new ideas for the upgrading of functional textiles for fabric enterprises.
"The new generation of biodegradable polyester fibers have been processed with sustainable textile technologies to achieve more efficient degradation. Special cross section, functional modification, nano injection and other technologies will give the fiber more functions, making the product suitable for a variety of application scenarios, to meet the ultimate functional needs of different customers." In the sharing of "Application prospect of ecological environmental protection fiber", Qiao Zhi, general manager of Jiangsu 垶 Constant Composite Material Co., Ltd. discussed the innovative research and development path of functional environmental protection polyester fiber combined with product cases.
Clearly identify the development direction to seize market opportunities
This activity took "functionality" as the entry point to deeply interpret the market trend of functional textile products, consumers' pain points, product development direction, innovative application of environmental fiber and other dimensions. Through this rare learning opportunity, Keqiao fabric enterprises have a new understanding of the innovative application of functional products, enrich the innovative ideas and broaden the product development path.
"Mastering the development trend of functional textile products can help enterprises seize market opportunities and speed up research and development of functional products." "Lianben Textile" is a main antibacterial, cooling, moisture absorption, sweat, flame retardant and other functional fabric enterprises, the company manager Cao Haixiang said that they will be based on zhang Man's market trends to comb and summarize, targeted adjustment of product structure, increase the development of outdoor fabric and yoga fabric.
"Since the outbreak, people's awareness of health and environmental protection has gradually increased, putting forward higher requirements for the functionality of clothing." Tan Ling, a salesman of Shaoxing Shilu Import and Export Co., LTD., said that the explanation of experts is very suitable for the company to develop functional recycled fabric needs, and has exchanged contact information with experts, in order to further docking and communication. "Kaya Textile" sales director Zhou Jun also reap a lot, "the new fiber mentioned by the lecturer Qiao Zhi just can be used in the company's new products, thank the organizers for providing the exchange opportunity, so that we can connect the upstream and downstream of the industrial chain, to achieve mutual benefit and win-win."