Sustainable development is not only a problem for the fashion industry, it is actually no less than a national movement. In general, in order to achieve sustainable development, we need to do it first and then improve it. All the steps are too ideal. The popularization and education of consumers' environmental awareness will be an opportunity for sustainable materials. For example, waste sorting is a good measure to popularize environmental protection concepts. I am personally more sensitive to plastic products. Basically, I bring my own eco-friendly bags when I go shopping. I don’t choose plastic-packaged products. Starting from the small things I can do, I can only affect the people around me. This is A change of consciousness. At the same time, sustainability now seems to be a strategy for brands to seize the market. On the one hand, because consumer demand has increased, the same product at the same price point can easily attract consumption with the concept of sustainability. This is a sustainable market addition. value. On the other hand, the tastes of fashionable consumers are different now, and it is necessary to ensure environmentally friendly materials, functional clothing, novel designs, product quality, and reasonable prices. Brand positioning is also very important, with a sense of social responsibility to satisfy different consumers. In addition, on the one hand, because the clothing and textile industry has a really great impact on the ecology, society, and economy, especially the big players in the industry, they have to change, and starting from the field of materials, there is a great chance that they can promote development. Sustainability seems to be a propaganda strategy for fast fashion people to save their image. Most people attribute the unsustainability of the industry to fast fashion, which is true, but luxury goods can also have a great negative impact on the environment. The development of sustainable fabrics requires the support and promotion of industry leaders. Starting from the price issue mentioned above, why the price of environmentally friendly materials will be higher? Isn't environmental protection only suitable for high-end users? In fact, it is mainly due to the small market demand.
Develop according to local conditions: Sustainable fashion should conform to the principle of adapting measures to local conditions. There should be two different approaches to promoting sustainable fashion in the European and American markets and in the Chinese market. China’s annual clothing exports account for 36% to 37% of the world’s total. Although non-industry people or those concerned about environmental protection rarely understand these data, the pollution of our country’s land resources, water pollution and fossil fuel burning It is absolutely unimaginable. If you understand the operation of the entire textile industry, you will understand why it is unrealistic to directly move foreign models to China, because our output is too large and there are too many levels involved, and it is currently unrealistic to achieve the sustainable development of the entire textile industry. . I have read an article about Swedish girls’ environmental attitudes written by a student of renewable energy. They mentioned two positions, which I think are also two paths for the promotion and practice of sustainable fabrics: to solve the problem is to start with social needs. Or is it practical technology? Regarding these two paths, I think they are not separate, and the two can go hand in hand.